The publication of Igor Ansoff’s remains one of the most significant milestones in the history of business management. Before this book, "strategy" was a vague concept borrowed from military lexicon. Ansoff transformed it into a rigorous, systematic discipline.
While some critics argue that Ansoff’s 1965 approach is too "calculating" and ignores the human element of corporate culture, his focus on remains the bedrock of corporate development. ansoff corporate strategy 1965 pdf
Creating new products for your current customer base. The publication of Igor Ansoff’s remains one of
Taking existing products into new markets/geographies. ansoff corporate strategy 1965 pdf