One of Halbert’s most enduring lessons is that marketing success starts with a . Most entrepreneurs mistakenly create a product first and then search for a market. Halbert argues the reverse:
: People often lie about what they like, but their bank statements tell the truth.
: If you owned a hamburger stand, the single greatest advantage you could have is not a better burger or lower prices—it is a starving crowd. Copywriting as "Salesmanship in Print"
Halbert famously viewed copywriting as a trade, not a literary art. He emphasized that the only metric for "good" copy is the amount of cash it generates. Key technical takeaways include:
The Boron Letters Book Summary by Gary C. Halbert and Bond Halbert |
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EasyTDS Enterprise is a complete & user friendly TDS software for Calculation,Certificates,
challan Quarterly eTDS Returns (Electronic & Paper format).
Key Features:
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EasyTDS software helps to compute TDS under different heads of the Income-tax Act.
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- Salaries
- Interest on securities
- Interest other than Interest on Securities
- Payments to Contractors/ Sub contractors
- Rent
- Fees to Professionals
- Winning from lotteries and puzzles
- Winnings from horse races
- Insurance commission
- Non resident sportsman or sports Association
- National savings Scheme (NSS)
- Commission etc on sale of lottery tickets
- Commission/Brokerage
- Income in respect of income from Units
- Compensation or Acquisition of Capital assets
- Payments to Non-Residents
- Units held by an off-shore funds
- Income from Foreign currency bonds
- Income of FII from securities
- Tax Collected at Source
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Generate & Print TDS Certificates Form 16 & 16A
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Generate & Print TCS Certificate Form 27D
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Quarterly e-TDS Statement for Form No. 24Q, 26Q, 27Q and 27EQ (TCS).
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Create Revised Return
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Validates e-TDS file automatically with NSDL utility.
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Generates Worksheets of TDS calculation, Projection of TDS for Employees, Monthly
TDS to be deducted etc.
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Auto calculations of Exemptions & Deductions and compute income tax payable
for the entire year & the tax to be paid this month
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Auto calculation of TDS based on Projections
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Income Tax Projections with the options to deduct projected tds from Monthly Salary
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Backup & Restore of Data
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Data Import from Tally & Excel
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Auto update facility available in the software for regular updates
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Used for Unlimited no. Of companies
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