In late 2021, supply chain issues were beginning to ease for specific electronics. Consumers were hunting for the best deals on smartphones, gaming consoles, and laptops. Retailers used the "Kama Oxi" branding to signal that they had stock available at pre-inflation prices. 2. Energy-Efficient Home Upgrades
To understand the surge, we have to look at the context of 2021. Emerging from a series of lockdowns, Greek consumers were eager for "revenge shopping." Retailers capitalized on the October 28th national holiday—Oxi Day—to launch massive promotional campaigns.
With energy prices beginning to fluctuate in late 2021, the "best offers" often centered on air conditioning units and heaters (fitting the "Kama/Heat" theme). These weren't just luxury purchases; they were strategic investments for the coming winter. 3. The Digital Shift