The book is structured into six strategic sections that guide a reader from the environment to creating sustainable value:
Strategies for growth and maintaining an edge in competitive landscapes.
Detailed exploration of marketing research , consumer behavior, and segmentation/targeting . rajan saxena marketing management pdf46 hot
Focus on product management, brand equity, and pricing.
Covers promotion decisions, distribution management, and sales force management. The book is structured into six strategic sections
Analyzes organizations like Hotstar, Oyo, Airbnb, Netflix, and Uber.
Understanding Rajan Saxena's Marketing Management : A Guide for the Indian Context and pricing. Covers promotion decisions
Analysis of customers, competitors, and the unique forces driving the Indian economy.
The latest revision focuses on the "new economy" and the impact of digital transformation :
Insights into global marketing, rural marketing, and emerging services. Key Features of the 6th Edition