: Vertically recorded, short videos remained the primary format for engagement, driven by the algorithms of TikTok and YouTube Shorts .

In May 2024, the way users discovered entertainment changed. Search intent shifted from traditional search engines to social platforms.

: There was a distinct move toward "closed" or niche communities, such as broadcast channels on WhatsApp and Instagram, where creators could speak directly to their most loyal fans. Social media trends 2024: analyses and implications

: Despite the popularity of 15-second clips, there was a measurable resurgence in long-form content , including investigative journalism and in-depth educational videos, as users sought more substance.