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: 73% of homeowners prefer listing with an agent who utilizes video. High-Impact Media Content Types

: Short-form videos on platforms like Instagram Reels and TikTok are shared 12 times more than text or image-only posts.

Modern buyers and sellers prioritize over highly polished, corporate branding. "Edu-tainment"—content that both educates and entertains—is the primary driver of digital visibility.

: Video listings now boost inquiries by 403% .