The ends of the letter strokes are usually cut horizontally or vertically, giving it a modern, architectural feel.
The font was built with "Digital First" as a mantra. Its clarity makes it a favorite for UI/UX designers who prioritize accessibility standards (WCAG).
The is a distinctive typeface that became a point of interest following its prominent use in major corporate branding and tech industry events, most notably ServiceNow’s "Knowledge17" conference.