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As media consumption shifted from television to smartphones, Katrina successfully pivoted her public persona. She remains one of the most followed Indian celebrities on social media platforms like Instagram. Her content strategy is a blend of professional glamour, fitness inspiration, and glimpses into her personal life. By maintaining a balance between being aspirational and relatable, she stays relevant to Gen Z and Millennial audiences. This digital savvy has made her a preferred partner for global brands, further cementing her status in the commercial media landscape. Entrepreneurship and Brand Katrina
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