The rise of AI has led to an increase in manipulated media, where celebrity faces are superimposed onto explicit content without their consent.
Popular media outlets have a responsibility to vet the content they publish. The circulation of "nangi" (explicit) or manipulated images is not just a violation of privacy; it is a form of digital harassment.
The intersection of celebrity culture, digital privacy, and search engine trends often creates a complex landscape for public figures. One prominent example in the Indian film industry is the recurring search volume surrounding and various "viral" or explicit keywords.
India has strict laws under the IT Act to combat the circulation of obscene or morphed content.