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The search for information or resources (scrolling through Twitter or Pinterest).

Is there too much friction? Can you reduce the number of clicks required to get to the "Aha!" moment?

These are prompts from the environment, such as a push notification, an email, or a link shared by a friend.

Builds a product they wouldn't use and it doesn't improve lives (avoid this!). Conclusion

The trigger leads to an action. According to the , for an action to occur, the user must have both the motivation and the ability to do it.

If you are looking for a , you are likely trying to understand how the world’s most successful companies—like Instagram, Netflix, and Slack—keep us glued to our screens. While we recommend purchasing the book to support the author, this article provides a comprehensive breakdown of the "Hooked Model" and how to apply it to your own product. What is the Hooked Model?