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: To lure viewers back, multiplexes are focusing on experience-driven entertainment , utilizing technologies like IMAX, 4D, and high-fidelity sound systems to offer something truly exclusive. 2. OTT: The Digital Gateway to Exclusivity

: 2026 is dominated by massive, anticipated releases like King (starring Shah Rukh Khan), Ramayana , and Border 2 . These films are designed as exclusive theatrical spectacles that cannot be replicated on a home screen. fullkanavumalayalambgrademoviemallumasala exclusive

: Industry experts suggest a hybrid model where films release exclusively in theaters for up to 3 months before transitioning to OTT, maximizing revenue from both exclusive "live" viewing and digital subscriptions. : To lure viewers back, multiplexes are focusing