: Trailers remain the dominant factor for a user's decision to watch a movie, but the "buzz" generated around these trailers in forums determines their viral potential.
The transition to streaming has expanded the reach of forum discussions beyond Hindi-speaking regions. IMPACT OF OTT ON INDIAN CINEMA - ATC Online desi sex masala forums new
: Roughly 63% of viewers admit to changing their opinion about a film after reading online discussions and reviews. : Trailers remain the dominant factor for a