Directed by Rohit Shetty, Chennai Express is a high-octane romantic action-comedy that follows the journey of Rahul (Shah Rukh Khan), a 40-year-old bachelor who travels from Mumbai to Rameswaram to immerse his grandfather's ashes. Along the way, he encounters Meenalochni (Deepika Padukone), the daughter of a powerful South Indian don, leading to a series of comedic mishaps, vibrant musical numbers, and a cross-cultural love story. The film's success is attributed to its:

While the full movie is officially licensed on platforms like Netflix and Google Play Movies, Bilibili serves as a vital platform for the film's "secondary" life. Users on Bilibili frequently engage with the film through:

: The film’s energetic soundtracks are often paired with "danmaku" (scrolling comments), where Chinese fans share their real-time reactions to the choreography and rhythm.