For those lucky enough to get their hands on the collection—the early "foundational" issues of his renowned newsletter—you aren’t just looking at a stack of PDFs. You’re looking at a masterclass in psychological warfare and salesmanship. The Philosophy: Infotainment and Villainy
Settle famously teaches that unsubscribes are a good thing. They prune the "dead wood" from your list, leaving only the "hyper-responders" who actually buy. Why "Portable"?
The Ben Settle approach isn't for the faint of heart. If you are afraid of offending people or feel the need to be "professional" (boring), these issues will probably shock you. However, if you want to build a cult-like following that buys everything you release, the collection is the blueprint. ben settle email players 1 15 portable
In these early issues, Settle introduces the concept of the or the "Villain." He teaches that being liked is a commodity; being respected and feared (for your expertise) is where the money is. What’s Inside the "Portable" 1-15 Collection?
Master the Inbox: A Deep Dive into Ben Settle’s Email Players (Issues 1-15) For those lucky enough to get their hands
How to overcome "writer's block" by finding email inspiration in everyday mundane tasks—from a trip to the grocery store to a bad movie.
If you’ve spent any time in the world of direct response marketing, you’ve heard the name . Known as the "pope of email marketing," Settle has built an empire on a simple, contrarian premise: send one email every single day, be unapologetically yourself, and stop obsessing over open rates. They prune the "dead wood" from your list,
Building a narrative that never ends, ensuring people stay subscribed for years, not weeks.
How to transition from a crazy story about a bar fight into a pitch for a $500 coaching program without losing the reader's interest.
While each issue covers specific tactics, the first 15 installments focus on building the "Email Players" engine. Key themes include: