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A single line of dialogue from a movie can become a global audio trend, used by millions to describe their own lives.

The Bridge to Buzz: How Linking Entertainment Content and Popular Media Defines Modern Culture asiaxxxtour2023jessicaguerraonlypingxxx10 link link

To be part of "popular media" is to hold cultural currency. When a brand or piece of content successfully links itself to the current zeitgeist—whether through a viral challenge or a timely celebrity collaboration—it moves from being an "ad" to being a "topic." The Role of Social Media as the Glue A single line of dialogue from a movie