As of 2024, India has over , with mobile devices serving as the primary screen for content consumption. This shift has birthed a niche market for adult-oriented media:
Transforming the Media and Entertainment Industry: - ScienceDirect
: Mira Nair’s Kama Sutra: A Tale of Love (1996) remains a touchstone for this genre, blending historical romance with bold portrayals of female sexuality. Despite initial bans and heavy censorship in India, it paved the way for future explorations of desire.